I love promotion… been a Fashion & Brand Promotion student this shouldn’t come as a surprise. But it’s rare that I truly feel like a one and a half minute tv ad can capture my attention and make me want to youtube it!!
I was eating my tea this evening and caught my first glance of the Spring 10 John Lewis TV Advert.
John Lewis have recently come out with some marvelous promotional pieces. I caught a late night tv show about their new promotional route a couple of weeks ago and learnt that they have started to work with young, contemporary promotions agency Adam & Eve.
Everything about Adam & Eve’s work with John Lewis is so personable and fresh. But it still rings true to the brand’s values- quality service which wont be beaten and price to complement products. The outcome which they achieve is brilliant and perfect promotion… in my eyes! Enjoy.
Katie Lee 